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AugSamuraiDR exclusively focuses on optimizing direct response marketing budgets to maximize customer lifetime value. Our strategy is simple Measure ad and channel performance. Set visible KPIs and tie them to transactions/revenue using available data to estimate ad and channel contribution to customer lifetime value. Strategically assign budget to the highest performing ads and channels giving priority […]
In 1872, Aaron Montgomery Ward printed the world’s first mail-order catalog and gave rise to what we think of today as direct response marketing, or direct marketing. The catalog, and later everything from newspaper ads to 800 numbers to email spam, gave advertisers the ability to directly measure the impact of their efforts. Let’s look at a[…]
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AugIn another step into the way way back machine, here’s a post from 2009 that’s still relevant to on page optimization in 2018. Wish I could remember the password to that gmail account and get control of the blogspot again, but que sera sera. Simple free steps to improve your website I’ve put together a bit of[…]
