Why Post Click Optimization is the only way to win at Google Ads in 2020. Google Ads is a much more competitive marketplace than it used to be. Post click optimization is necessary for advertisers who want to profitably acquire customers today and into the future. In this podcast I explain what post click optimization is, the […]
Overview This post describes Google & Facebook campaign types, targeting capabilities and creative requirements at a high level. It includes links to some of the key support documents you need to create effective and standards compliant creatve assets. Google The Google Ads (formerly AdWords) platform is used to access three main sources of traffic. Paid Search –[…]
Audio Transcript (machine transcribed, not edited) Hello everyone and welcome to another episode of better digital marketing with me your host Ben Briggs. Today. We’re going to talk about pay-per-click paid search Google AdWords Google ads, whatever you want to call it. We’re going to talk about some of the kind of foundational Concepts some of the[…]
