NAP is a core concept for the online marketing of every business customers physically visit. NAP stands or name, address phone number. Getting your business to consistently appear across the local, mobile and social web is critically important for businesses which want to attract new customers via digital channels. Why is NAP so Important? For every legitimate […]
When a search platform uses shady tactics to sell you display ads as if they were search ads, walk away.
What’s a Competitor Conquest Campaign? For our purposes a competitor conquest campaign is something of an inverse to a brand protection campaign. Basically the conquest campaign places ads for product X when people search the brand name of one of product X’s competitors. The idea is to target customers who are interested in a product related to[…]
