Brand is important. Brand is a poorly defined word that could mean anything from becoming synonymous with a product, to creating awareness among a high percentage of your likely customers, to designing a pretty logo and ensuring that it always has the proper pixel count of blank space around it. For the purposes of paid search, brand […]
Issues with geo targeting and reporting on Google Marketing Platform One question that comes up again and again, especially among local business advertisers, is “I excluded city X from my Google Ads campaign. Why am I seeing website visits coming from Google Ad clicks when I check my campaign performance in Google Analytics. Often this question is not[…]
There are a million different possible ways to slice and dice what is advertising. We could look at the different channels and mediums like TV, Radio, Print, Digital, Outdoor and others. We could subdivide those as well, for example paid search vs organic search, video vs social and so on. One extremely important way that we can[…]
