As an SEO and PPC manager, I’ve spent a lot of time in my career looking for ways to squeeze every ounce out of pre click optimization. Broadly, pre click refers to anything that happens before the users arrives at the website. While it’s tempting to belive that all you need to do to be profitable with […]
How does Automated Lead Nurturing work. Lead nurturing is the process of making multiple touch points with a prospect to increase the likelihood that they will make a purchase. Automated lead nurturing with email is a tactic that has been proven extremely effective. This has been a staple of sophisticated online businesses for years. As competition has[…]
The single highest return on ad spend activity advertisers can engage in is marketing automation. Top salesman have know for decades if not centuries that proper customer follow up, for repeat and referral business, is critically important for selling effectively. All marketing is really just sales scaled up, and marketing automation is no different. Is your business[…]
