Point of Sale System – POS

POS – Point of sale systems are software sets which process orders, record customer data and process payment. Large retailers have had networked computer systems to perform this task since the 1990s. The early small business tool was basically a really expensive box that just processed payment cards. As those systems evolved it became more possible to […]

Customer Relationship Management Software – CRM

Customer relationship management software is the class of tools which help organizations collect information about their customers. Salesforce is probably the best known of these, but there are many competitors like Zoho, Marketo, and HubSpot. Additionally, CRM can be packaged with ecommerce software as in Shopify or be packaged with email/sms software like MailChimp.

The Goal

Help good small businesses, challenger brands and startups efficiently acquire customers with Google Marketing Platform and other measurable marketing tools.