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SepSamurai Direct Response has been offering PPC management and consulting, primarily as a vehicle for our founder to serve clients directly, since 2017. This business plan has worked very well and our small team has been able to deliver outstanding results for our small stable of Google Ads management clients. The strategy has been to only take […]
Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the different types of keywords which will help you influence customers who are searching on Google. We’ll look at[…]
Google Ads Budgets – Monthly Spend, Segmentation, and Impression Share It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets are as opposed to what you’d intuitively imagine they are, how we segment and prioritize budgets and how[…]
