While I disagree with some of the answers to the questions in the Google Ad Display Certification test, I managed to do fairly well on it. Here’s my score. The biggest disagreement I have with an answer I provided in order to get a correct mark on this test is to this question. You have a friend […]
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AugSamuraiDR exclusively focuses on optimizing direct response marketing budgets to maximize customer lifetime value. Our strategy is simple Measure ad and channel performance. Set visible KPIs and tie them to transactions/revenue using available data to estimate ad and channel contribution to customer lifetime value. Strategically assign budget to the highest performing ads and channels giving priority[…]
In 1872, Aaron Montgomery Ward printed the world’s first mail-order catalog and gave rise to what we think of today as direct response marketing, or direct marketing. The catalog, and later everything from newspaper ads to 800 numbers to email spam, gave advertisers the ability to directly measure the impact of their efforts. Let’s look at a[…]
