When a search platform uses shady tactics to sell you display ads as if they were search ads, walk away.
What’s a Competitor Conquest Campaign? For our purposes a competitor conquest campaign is something of an inverse to a brand protection campaign. Basically the conquest campaign places ads for product X when people search the brand name of one of product X’s competitors. The idea is to target customers who are interested in a product related to[…]
Brand is important. Brand is a poorly defined word that could mean anything from becoming synonymous with a product, to creating awareness among a high percentage of your likely customers, to designing a pretty logo and ensuring that it always has the proper pixel count of blank space around it. For the purposes of paid search, brand[…]
