The best marketing strategy for small business is one that reliably generates revenue. The first step in optimizing for revenue is looking at the customer journey. Marketing campaigns which target later stages of the customer journey have the benefit of being more likely to produce a larger return on capital (human and cash) than marketing campaigns which […]
What We Do That’s Different What I do better than other people is buy the right customer attention at a lower cost than other agencies can due to expert deployment of the google platforms. I then help you reduce friction between the customer who wants to buy your product and you who want to sell it. When[…]
Quality score is a pretty important metric if you’re trying to get the best efficiency from your Google Ads campaign. Google does give us quite a bit of data in the user interface about quality score and it’s inputs. One pain point for some is that Google Ads does not aggregate quality score at the account, campaign[…]
