I feel like there’s a growing misconception among people connected to the digital advertising that anytime you can get more conversions, you definitely want that. Of course, the first response from someone whose personal financial health depends on a business earning profit should be “that sounds good”. If everyone was perfectly honest and their goals were aligned […]
The 80/20 rule in business is hard at work in the age of Google. There are businesses who love search and businesses which hate it. If you want it win, it’s simple, not easy. Internet security isn’t simple or easy for anyone, but as a business owner it is important for you to understand the ways in[…]
When a search platform uses shady tactics to sell you display ads as if they were search ads, walk away.
