As an SEO and PPC manager, I’ve spent a lot of time in my career looking for ways to squeeze every ounce out of pre click optimization. Broadly, pre click refers to anything that happens before the users arrives at the website. While it’s tempting to belive that all you need to do to be profitable with […]
How does Automated Lead Nurturing work. Lead nurturing is the process of making multiple touch points with a prospect to increase the likelihood that they will make a purchase. Automated lead nurturing with email is a tactic that has been proven extremely effective. This has been a staple of sophisticated online businesses for years. As competition has[…]
I feel like there’s a growing misconception among people connected to the digital advertising that anytime you can get more conversions, you definitely want that. Of course, the first response from someone whose personal financial health depends on a business earning profit should be “that sounds good”. If everyone was perfectly honest and their goals were aligned[…]
