Why Post Click Optimization is the only way to win at Google Ads in 2020. Google Ads is a much more competitive marketplace than it used to be. Post click optimization is necessary for advertisers who want to profitably acquire customers today and into the future. In this podcast I explain what post click optimization is, the […]
I Was Horrified Being a regular follower of the Tim Ferris Show I couldn’t resist listening to a show called Charles Koch — CEO of Koch Industries (#381). As someone who is wildly skeptical about big business and intergenerational wealth, I was horrified to find out I agree with him to a large degree on business strategy.[…]
On the map of the customer journey the soft conversion is an important and often neglected element. A soft conversion can be defined as a number of different things, but the most useful is the email only lead capture. In this post we’ll walk through a few of the most effective tactics for increasing email only soft[…]
