How does Automated Lead Nurturing work. Lead nurturing is the process of making multiple touch points with a prospect to increase the likelihood that they will make a purchase. Automated lead nurturing with email is a tactic that has been proven extremely effective. This has been a staple of sophisticated online businesses for years. As competition has […]
The single highest return on ad spend activity advertisers can engage in is marketing automation. Top salesman have know for decades if not centuries that proper customer follow up, for repeat and referral business, is critically important for selling effectively. All marketing is really just sales scaled up, and marketing automation is no different. Is your business[…]
Customer relationship management software is the class of tools which help organizations collect information about their customers. Salesforce is probably the best known of these, but there are many competitors like Zoho, Marketo, and HubSpot. Additionally, CRM can be packaged with ecommerce software as in Shopify or be packaged with email/sms software like MailChimp.
