Audio Transcript (machine transcribed, not edited) Hello everyone and welcome to another episode of better digital marketing with me your host Ben Briggs. Today. We’re going to talk about pay-per-click paid search Google AdWords Google ads, whatever you want to call it. We’re going to talk about some of the kind of foundational Concepts some of the […]
I’ve created my very first youtube video and will be translating that into a podcast as well. Check out the intro video here.
The best marketing strategy for small business is one that reliably generates revenue. The first step in optimizing for revenue is looking at the customer journey. Marketing campaigns which target later stages of the customer journey have the benefit of being more likely to produce a larger return on capital (human and cash) than marketing campaigns which[…]
