Quality score is a pretty important metric if you’re trying to get the best efficiency from your Google Ads campaign. Google does give us quite a bit of data in the user interface about quality score and it’s inputs. One pain point for some is that Google Ads does not aggregate quality score at the account, campaign […]
As an SEO and PPC manager, I’ve spent a lot of time in my career looking for ways to squeeze every ounce out of pre click optimization. Broadly, pre click refers to anything that happens before the users arrives at the website. While it’s tempting to belive that all you need to do to be profitable with[…]
How does Automated Lead Nurturing work. Lead nurturing is the process of making multiple touch points with a prospect to increase the likelihood that they will make a purchase. Automated lead nurturing with email is a tactic that has been proven extremely effective. This has been a staple of sophisticated online businesses for years. As competition has[…]
