The Goal

Help good small businesses, challenger brands and startups efficiently acquire customers with Google Marketing Platform and other measurable marketing tools.

Google Ads Accounts – Access & Transparency

There’s some ongoing questions about client account access and payment process in the digital agency business. The key questions revolve around account access levels, client visibility into Google Ads accounts, and the best process to use for advertising cost payments. Client Account Access – Google Ads I’ve seen the prevailing view about client account access evolve significantly[…]

More conversions isn’t always better

I feel like there’s a growing misconception among people connected to the digital advertising that anytime you can get more conversions, you definitely want that. Of course, the first response from someone whose personal financial health depends on a business earning profit should be “that sounds good”. If everyone was perfectly honest and their goals were aligned[…]