The 80/20 rule in business is hard at work in the age of Google. There are businesses who love search and businesses which hate it. If you want it win, it’s simple, not easy. Internet security isn’t simple or easy for anyone, but as a business owner it is important for you to understand the ways in […]
When a search platform uses shady tactics to sell you display ads as if they were search ads, walk away.
What’s a Competitor Conquest Campaign? For our purposes a competitor conquest campaign is something of an inverse to a brand protection campaign. Basically the conquest campaign places ads for product X when people search the brand name of one of product X’s competitors. The idea is to target customers who are interested in a product related to[…]
