Brand is important. Brand is a poorly defined word that could mean anything from becoming synonymous with a product, to creating awareness among a high percentage of your likely customers, to designing a pretty logo and ensuring that it always has the proper pixel count of blank space around it. For the purposes of paid search, brand […]
Issues with geo targeting and reporting on Google Marketing Platform One question that comes up again and again, especially among local business advertisers, is “I excluded city X from my Google Ads campaign. Why am I seeing website visits coming from Google Ad clicks when I check my campaign performance in Google Analytics. Often this question is not[…]
While I disagree with some of the answers to the questions in the Google Ad Display Certification test, I managed to do fairly well on it. Here’s my score. The biggest disagreement I have with an answer I provided in order to get a correct mark on this test is to this question. You have a friend[…]
