In 1872, Aaron Montgomery Ward printed the world’s first mail-order catalog and gave rise to what we think of today as direct response marketing, or direct marketing. The catalog, and later everything from newspaper ads to 800 numbers to email spam, gave advertisers the ability to directly measure the impact of their efforts. Let’s look at a […]
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AugMeasureable Results in Weeks not Years. In their book The Ultimate Guide to Google Adwords authors Marshall and Todd propose the following pecking order of ads which clearly go from most to least measurable. 1. Google Paid Search 2. Search Engine Optimization (targeted only to terms which are proven money makers though Paid Search. 3. Other PPC[…]
Ben Briggs – Thursday, Jan 29, 2009 *Please note, this is a blast from the past post from my blgospot blog named “Search Engine Grease” over 10 years ago. No current edits to the body text or images have been made. Nobody Clicks on Sponsored Links A study from Cornell University supports our proprietary data showing that[…]
