Google Ads Budgets – Monthly Spend, Segmentation, and Impression Share It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets are as opposed to what you’d intuitively imagine they are, how we segment and prioritize budgets and how […]
If you’re an SEO agency who has ever lost a client to an integrated marketing agency because they could unify PPC and SEO services under one team, this is the post for you. Samurai Direct Response is now offering white label PPC management customized for the needs of SEO agencies. Whether your clients are small local businesses[…]
Which should you choose to manage your Google Ads campaign, a large agency like Jumpfly, or an independent consultant like Samurai Direct Response? This question came up during my normal course of business, and I liked my answer so much I thought I’d share it here. Let me know in the comments what your thoughts are. You[…]