Customer relationship management software is the class of tools which help organizations collect information about their customers. Salesforce is probably the best known of these, but there are many competitors like Zoho, Marketo, and HubSpot. Additionally, CRM can be packaged with ecommerce software as in Shopify or be packaged with email/sms software like MailChimp.
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Samurai Direct Response has been offering PPC management and consulting, primarily as a vehicle for our founder to serve clients directly, since 2017. This business plan has worked very well and our small team has been able to deliver outstanding results for our small stable of Google Ads management clients. The strategy has been to only take […]
Google Ads Keywords – 4 Key Categories
Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the different types of keywords which will help you influence customers who are searching on Google. We’ll look at[…]
