Which should you choose to manage your Google Ads campaign, a large agency like Jumpfly, or an independent consultant like Samurai Direct Response? This question came up during my normal course of business, and I liked my answer so much I thought I’d share it here. Let me know in the comments what your thoughts are. You […]
Overview This post describes Google & Facebook campaign types, targeting capabilities and creative requirements at a high level. It includes links to some of the key support documents you need to create effective and standards compliant creatve assets. Google The Google Ads (formerly AdWords) platform is used to access three main sources of traffic. Paid Search –[…]
As an SEO and PPC manager, I’ve spent a lot of time in my career looking for ways to squeeze every ounce out of pre click optimization. Broadly, pre click refers to anything that happens before the users arrives at the website. While it’s tempting to belive that all you need to do to be profitable with[…]
