Many Google Advertisers choose to work with a digital marketing agency or freelancer when deploying Google Ads for Search, Display and/or Video. There are two basic paths to share access to a Google Ads account. Our agency’s preferred method is to share access via a “manager” connection. The invite user by email option is still available, and […]
If you’re buying Google Ads and you haven’t heard about dynamic keyword insertion, you’re missing out. Dynamic Keyword Insertion, or DKI, has been available in Google Ads (formerly AdWords) for about a decade. What is Dynamic Keywords Insertion in Google Ads? Dynamic keyword insertion allows you to switch out a default ad text with the keyword which[…]
Which should you choose to manage your Google Ads campaign, a large agency like Jumpfly, or an independent consultant like Samurai Direct Response? This question came up during my normal course of business, and I liked my answer so much I thought I’d share it here. Let me know in the comments what your thoughts are. You[…]
