There’s some ongoing questions about client account access and payment process in the digital agency business. The key questions revolve around account access levels, client visibility into Google Ads accounts, and the best process to use for advertising cost payments. Client Account Access – Google Ads I’ve seen the prevailing view about client account access evolve significantly […]
The 80/20 rule in business is hard at work in the age of Google. There are businesses who love search and businesses which hate it. If you want it win, it’s simple, not easy. Internet security isn’t simple or easy for anyone, but as a business owner it is important for you to understand the ways in[…]
Issues with geo targeting and reporting on Google Marketing Platform One question that comes up again and again, especially among local business advertisers, is “I excluded city X from my Google Ads campaign. Why am I seeing website visits coming from Google Ad clicks when I check my campaign performance in Google Analytics. Often this question is not[…]
