Increased Client Traffic by 7,800% Which cost client 12,700% more money buying Google Ads, but don’t pay attention to that part. Reduced Cost Per Conversion by 70% By moving the goalposts. Pre case study only an online purchase was a conversion, post case study a 5 second pageview is a conversion, but don’t pay attention to that […]
5 Things To Give Your Remarketing Audience Remarketing has become one of the most popular targeting methods for digital display advertising. It’s easy to understand why remarketing is receiving an increasing share of budgets. Reaching consumers who have already interacted with your brand online with additional ad impressions is very likely to produce online transactions or sales[…]
While I disagree with some of the answers to the questions in the Google Ad Display Certification test, I managed to do fairly well on it. Here’s my score. The biggest disagreement I have with an answer I provided in order to get a correct mark on this test is to this question. You have a friend[…]
