If you’re buying Google Ads and you haven’t heard about dynamic keyword insertion, you’re missing out. Dynamic Keyword Insertion, or DKI, has been available in Google Ads (formerly AdWords) for about a decade. What is Dynamic Keywords Insertion in Google Ads? Dynamic keyword insertion allows you to switch out a default ad text with the keyword which […]
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OctIf you’re an SEO agency who has ever lost a client to an integrated marketing agency because they could unify PPC and SEO services under one team, this is the post for you. Samurai Direct Response is now offering white label PPC management customized for the needs of SEO agencies. Whether your clients are small local businesses[…]
Which should you choose to manage your Google Ads campaign, a large agency like Jumpfly, or an independent consultant like Samurai Direct Response? This question came up during my normal course of business, and I liked my answer so much I thought I’d share it here. Let me know in the comments what your thoughts are. You[…]
