As an SEO and PPC manager, I’ve spent a lot of time in my career looking for ways to squeeze every ounce out of pre click optimization. Broadly, pre click refers to anything that happens before the users arrives at the website. While it’s tempting to belive that all you need to do to be profitable with […]
There’s some ongoing questions about client account access and payment process in the digital agency business. The key questions revolve around account access levels, client visibility into Google Ads accounts, and the best process to use for advertising cost payments. Client Account Access – Google Ads I’ve seen the prevailing view about client account access evolve significantly[…]
Issues with geo targeting and reporting on Google Marketing Platform One question that comes up again and again, especially among local business advertisers, is “I excluded city X from my Google Ads campaign. Why am I seeing website visits coming from Google Ad clicks when I check my campaign performance in Google Analytics. Often this question is not[…]
