Increased Client Traffic by 7,800% Which cost client 12,700% more money buying Google Ads, but don’t pay attention to that part. Reduced Cost Per Conversion by 70% By moving the goalposts. Pre case study only an online purchase was a conversion, post case study a 5 second pageview is a conversion, but don’t pay attention to that […]
As an SEO and PPC manager, I’ve spent a lot of time in my career looking for ways to squeeze every ounce out of pre click optimization. Broadly, pre click refers to anything that happens before the users arrives at the website. While it’s tempting to belive that all you need to do to be profitable with[…]
In 1872, Aaron Montgomery Ward printed the world’s first mail-order catalog and gave rise to what we think of today as direct response marketing, or direct marketing. The catalog, and later everything from newspaper ads to 800 numbers to email spam, gave advertisers the ability to directly measure the impact of their efforts. Let’s look at a[…]
